<- Tech Discovery for Innovators

Chapter 6

What is a trend? And how can you distinguish trends from hypes?

There are many different definitions of what a ‘trend’ actually is. The same is true for ‘hype’.

In the video below, I first suggest a simple definition for these terms. Then I show you how you can use Mergeflow data to better distinguish whether a topic or technology is ‘trend’ or ‘hype’.

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