Immersive entertainment is a term used to describe a new wave of entertainment experiences that seek to envelope the senses and create a more lifelike, realistic and interactive environment for the viewer, listener or player. This can be achieved through a variety of means, including virtual reality, augmented reality, haptic feedback and 3D audio. The goal is to create an experience that is more engaging, believable and ultimately more enjoyable than traditional forms of entertainment. Immersive entertainment is still in its early days, but it is already beginning to have a major impact on the gaming, film and music industries. It is also expected to have a significant impact on other industries such as education, healthcare and retail in the years to come.
Some of the emerging trends in immersive entertainment include the use of virtual reality (VR), augmented reality (AR), and mixed reality (MR) for gaming and other applications.