Femtech is a portmanteau of the words “female” and “technology.” It refers to a growing industry of technology and digital products marketed specifically to women. This includes products and services related to fertility, pregnancy, menopause, sexual health, and more. The femtech industry has been growing rapidly in recent years.
Some of the emerging trends in Femtech include the use of wearables and mobile apps to track women’s health, the development of new products and services to address women’s specific health needs, and the use of data and analytics to improve women’s health outcomes.